All advertising copy must be in the Dragon Con office by 4:00 p.m. Eastern Time on the deadline day.
- Progress Report Deadline: Extended to June 15, 2021
- Program Book Deadline: July 26, 2021
- Gaming Guidebook Deadline: July 26, 2021
Advertising
Because even Superman talked to Lois Lane
Deadlines
Advertising Application
New – The 2021 Progress Report is Going Digital
The beloved first publication of the Dragon Con year is going virtual for 2021! The Annual Progress Report serves to “light the beacons” that Dragon Con is on its way and this year we are setting fire to the beacons from Minas Tirith, all the way to a screen near you.
Our social media audience is vast and expansive amounting to almost 300,000 followers across Facebook. Twitter, and Instagram. With an average 8.6% engagement rate across the platforms, the 2021 Progress Report will put your brand’s advertisement in front of tens of thousands of engaged and passionate Dragon Con fans!
What does that mean for you? Well for the first time ever, we are offering Digital Advertising opportunities to our advertising partners! Not only will your advertisements be in full RGB for 2021, but we are also allowing each advertisement to hyperlink out to your website as well.
Because of this change, we have extended the deadline for submitting advertising applications until June 15, 2021. After submitting your advertising application, you will be contacted for your artwork and a hyperlink to use.
*Please note: If you do not respond to this email or provide a link to us, we will not select one for you. At this time, we do not have demographic reach/distribution size for this new adventure, but the 2021 Progress Report will be posted on all of the main Dragon Con social media channels and website during the first weekend of July.
Discounts available for multiple publication purchases
Please fill out the form linked here when reserving ad space in any of Dragon Con’s publications. Completed forms should be emailed to advertising@dragoncon.org or printed and mailed along with payment to the address below.
Payments
Payment is required with ad copy, on or before each deadline. We accept checks, money orders, and all major credit cards in US dollars ($) only. In rare instances, we will invoice on a net 30 days post-publication basis, please make any request to be billed post-publication no later than 10 business days before the published deadline. If a request is made, and not approved, payment must be received by published deadline in order for the ad to be placed. DO NOT SEND CASH.
Please make all checks and money orders out to Dragon Con. Please direct all billing inquiries to the Dragon Con office.
Please send all payments to the Dragon Con office:
By Mail:
Dragon Con
Attention: Advertising 2021
PO Box 16459
Atlanta, GA 30321-0459
By Phone: 404-669-0773
Deadlines, Rates, & Specs by Publication
| Progress Report | Program Book | Gaming Guidebook | |
|---|---|---|---|
| Deadline | June 15, 2021 | July 26, 2021 | July 26, 2021 |
| Cost | |||
| Half Page | $250 | $595 | $250 |
| Full Page | $395 | $1150 | $395 |
| Interior Front Cover | $595 | $3895 | $495 |
| Interior Back Cover | $595 | $3595 | $450 |
| Exterior Back Cover | Not Available | $5595 | $595 |
| Distribution | TBD | 35,000 | 1,000 and available for download via our app |
| Trim Size | |||
| Half Page | 2.10″w x 6.57″h OR 4.33″w x 3.56″h |
3.6″w x 9.1″h OR 7.88″w x 5.1875″h | 2.29″w x 7.47″h OR 4.833″w x 3.74″h |
| Full Page | 4.49″w x 7.18″h | 8.5″w x 11.125″h | 4.85″w x 7.83″h |
| Interior Front Cover | 6″w x 9″h | 8.5″w x 11.125″h | 5.5″w x 8.5″h |
| Interior Back Cover | 6″w x 9″h | 8.38″w x 10.88″h | 5.5″w x 8.5″h |
| Exterior Back Cover | Not Available | 8.38″w x 10.88″h | 5.5″w x 8.5″h |
| Bleeds | Interior Covers and Full Page Program Book Ads: .25″; Interior Ads: No Bleeds | ||
| Live Area | No live matter is to be within .25″ of the trim edges of the page dimensions unless it is acceptable to bleed that matter. Not responsible for “live” material in bleed/crop area. | ||
| Color | |||
| Interior Ads | Progress Report and Gaming Guide: Grayscale 300 dpi, or B&W, 133 line screen recommended (266 dpi), maximum density 280. Program Book: CMYK 300 dpi, or B&W, 133 line screen recommended (266 dpi), maximum density 280 | ||
| Internal and External Covers | CMYK 300 dpi | CMYK 300 dpi | Grayscale 300 dpi, or B&W, 133 line screen recommended (266 dpi), maximum density 280 |
| File Type | TIF or PDF format ONLY | ||
Policies
Policy: Dragon Con reserves the right to keep this publication strictly industry-oriented. The publisher may refuse ads which do not relate to the sci-fi/fantasy community. Dragon Con assumes no responsibility for misprints or claims and actions by advertisers. All rates contained in this rate card are subject to change without notice. Dragon Con reserves the right to stop accepting new ads for publications prior to their deadline. This does not affect already purchased ad material deadlines.
Errors: The publisher is not responsible for errors resulting from illegible or incorrectly submitted copy. The publisher’s liability for any error shall not exceed the cost of the space occupied by that error. No credit will be issued for errors in ads or changes in ad copy after published deadline.
Return Privilege: Except as otherwise specified in any ad, an advertiser must accept the return of any merchandise postmarked within 10 days of its receipt by a customer when returned in the same condition as received.
Discounts: To receive the 25% or 15% off discount, the ads must be place in two or three separate publications, not the same. Only a max discount of 10% will be taken from covers, no matter how many ads are placed.
P.O. Box Ads are allowed, but the permanent home address or place of business of the advertiser must be filed with the publisher before advertisements may be printed.
Policy: Dragon Con reserves the right to keep this publication strictly industry-oriented. The publisher may refuse ads which do not relate to the sci-fi/fantasy community. Dragon Con assumes no responsibility for misprints or claims and actions by advertisers. All rates contained in this rate card are subject to change without notice.
Phone Ads: Ad copy or changes to ad copy are not accepted over the phone. (Besides being expensive and time-consuming, errors in the ad copy tend to occur when dictation is taken over the phone.)
Placement: Advertisers are urged to specify the classification location for their ad(s). The publisher will have final authority on placement of ads. Requests should be made in writing. Placement not guaranteed.
Republishing Rights: As a condition of advertising in a Dragon Con publication, Dragon Con retains the right to republish all material submitted for advertisements in whatever manner it chooses.
All advertisers are responsible for understanding and following our standard advertising policies.
